SMS Marketing

Mobile marketing utilizes a simple keyword sent to a shortcode. This keyword can act as a trigger to generate an ad response or coupon sent back to the individual phone. Utilizing the keyword attached to the shortcode can be utilized in many different campaigns including coupons, contests, voting, and polling.

Mobile Coupons/Mobile Response

1. Your consumer sends a keyword (a “trigger” word or phrase) to a 5 digit ‘short code’ incorporated into your radio commercial, web banners, billboards, TV or any other element of your advertising campaign.
2. The message is transmitted via the consumer’s cellular carrier. Short codes are active across all carriers.
3. The consumer receives a text message, appropriate content is sent back to your consumer INSTANTLY- whether it’s a mobile coupon, address information, special promotional discount, invitation to a special event, etc.
4. Create real-time results by providing your consumers with information that is valued, entertaining and urgent. The possibilities are endless.

Advertisement: “Text the word DINNER to 83043 to receive a mobile-only coupon for free drinks and dessert with your dinner, this Friday at Applebee’s”

Consumer: Texts ‘DINNER’ to 83043

REPLY MESSAGE: “Bring this message to Applebee’s this Friday and get free drinks and dessert on us with your dinner! Forward 2 friends so they don’t miss out! Valid 6/1/08 only.”

SMS Alerts

A superb ability of the acroTagg system is its ability to get any message deployed, and deployed quickly. This is beneficial for even emergency situations. For instance, when Tagg is integrated with a school’s digital signage system, Taggers will be encouraged to register on the acroTagg system. Once registered, the school can notify them of events and emergencies, if necessary. Faculty would have access to the database and be able to send out a mass text in the event of a campus-wide emergency. This increases the school’s control of security and information exchange with faculty and students.

Contests

Mobile contests can offer great incentives for people to text into acroTagg. For instance, in a large gathering people can be encouraged to send a text to the shortcode with the message, “contest.” After sending in the texts, contestants may not only be entered to win but will also receive TaggBack ads from the contest promoter.

Another benefit of contests is they can be done without a digital display and can be used for a one-time offering and not a recurring system. If your company wishes to try Tagg to test its effectiveness, doing a contest at a school football game, for instance, may give you the encouragement you need to attempt a full

Opt-In Services

Opt-In mobile marketing utilizes a list of phone numbers that have registered to get updates, news, stock quotes, alert and other reminders sent to their phone via text messages. If the opt-in is not for an ad directly, the reminder or alert will have a teaser ad attached which requires the customer to text back a keyword to the Projective Marketing SMS shortcode to get a coupon or more information sent to their phone. If the keyword is sent back because of interest gained from the teaser ad, an ad or coupon is sent to the phone the same as with the aforementioned method.

Polling One option of opt-in SMS marketing is a poll survey. In leu of sending a teaser ad at the end of the requested informative text, a poll request could be attached. For instance, the poll may say, “Reply with the name of your chosen candidate.” In this way, candidates and organizations wishing to get a feel for the public’s opinion on important issues, can do so quickly and efficiently. And, if desired, the running results of the poll could be sent back to the polled individual. The possibilities are nearly endless.